As mentioned in a previous post, I think the best way to begin to get more comfortable with social media is to “stick a toe ” into the blogosphere by searching for topics that relate to your cause. Searching for your organization’s name is also a must.
Thanks to the Social Media University, Global (SMUG) blog for a great post entitled, Blogging 102: Blog Search Engines that explains how to use the most popular, free blog searching tools. Check out this post to learn everything you need know to get started. It’s easy—give it a try.
February 26, 2008 at 3:58 am
Thanks for the link, Deborah. This is something of a campaign of mine, to get people working in PR to “just do it” and get some hands-on experience with social media. That’s what SMUG is all about. And the best part is that with all of the free tools available, it’s absolutely free. It just takes some of your time.
But I firmly believe that familiarity with social media is going to be a basic competency expected of PR professionals in the future.