Creating the perfect tagline

June 5, 2008

I just listened to a great podcast on taglines over at The Nonprofit Jungle. The subject relates nicely to my last post about creating a logo.

In the podcast, Sarah Durham and Dan Gunderman discuss the elements of a good tagline and how creating one for a corporate entity might differ from creating one for a non-profit. The duo provides a number of examples of effective and not-so- effective taglines and even includes a test to see how your organization’s tagline stacks up.

I agree with Dan’s comments that creating a tagline is one of the most difficult jobs for a copywriter. It’s often much easier to write a six-page brochure or annual report than to come up with those perfect few words (no more than seven) to sum up the work of an organization.

If you haven’t given podcasts a try yet and you work for a non-profit, this is a great one to start with. It only runs 10 minutes so give it a listen.

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