Improving the donor profile for your next newsletter

December 9, 2008

Writing a profile on one of your nonprofit’s donors for your organization’s newsletter is not only a great way to recognize a donor’s contribution but it can also inspire other supporters.

In her blog, Kivi Leroux Miller refers to a great list of questions that you can use in interviews with donors for the next profile you write. The list outlines 25 questions to help you create a compelling profile that will go beyond the ordinary.

Some of my favourite questions from the post are the following:

  • What has surprised you most about working with (the nonprofit or cause)?
  • If you could change one thing about (the nonprofit or cause) what would it be?
  • Tell me about someone who influenced your decision to work with the nonprofit.
  • What would you tell someone who is thinking of (donating or volunteering etc.)?
  • Tell me about some of the people you’ve met while working on the cause.

Featuring donors and volunteers in the newsletter or on your organization’s website is the equivalent of the “client/customer” testimonial in a corporate publication. The unbiased comments add credibility to your organization. When the donor profile uncovers the supporter’s underlying motivation and feelings about the cause,  the process not only has the potential to strengthen that support but to stir those feelings in other supporters as well.

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