One of my favourite non-profit PR/Marketing bloggers is Nancy E. Schwartz. Her Getting Attention blog is bursting with great information and resources for non-profits. A recent post follows up nicely to my recent post about the importance of non-profit branding.
Nancy offers up her nine page primer on non-profit branding, providing the reader with a great background on what’s involved in creating a brand and how to take steps to begin the process. She covers everything from why non-profit branding is necessary as well as how to build and maintain your brand image even if you don’t have many resources. This particular post also points to other articles and resources regarding branding for non-profits, making it a great one-stop-shopping spot. Check it out.